Great stories. Simply told
Alexandra Vanags is a journalist, content creator, copywriter and editor with more than 15 years’ experience working for some of the world’s largest publishing companies and brands.
She will tackle any topic, no matter how complex or technical, in order to produce readable, engaging content.
Everyone has an interesting story to tell, and Alex thrives on finding a client's story and writing it in a way that is appealing and simple - whether that's through a blog post, an article, a newsletter, a press release or a website.
Alex is always open to new clients and would love to talk to you about how she can help your business build and communicate its story.
Journalist | Content Creator | Copywriter | Editor
Alexandra Vanags' 15-year career has taken her from London to Sydney and several places in between.
She has done everything from interviewing high-profile sources about exciting M&A deals to writing blogs on behalf of CEOs.
After completing her degree, Alex began her career as a financial journalist, writing about large financing and M&A deals. Always determined to get the best story, her exploits included chasing an executive across a carpark, flying to Iceland to interview a source with half an hour notice, and meeting a contact at Lehman Brothers on the day of their collapse.
Since then, she has also worked in the corporate world, writing content and communications materials on behalf of some of the world’s largest brands in industries including financial services, pharmaceuticals and healthcare.
These days, Alex straddles several worlds, working as a journalist, a content creator for large, complex corporate clients and a writer for small businesses. She also dabbles in fiction writing.
As well as being a highly skilled writer and editor, Alex is known for her ability to interpret and communicate complex information. She is efficient and easy to deal with.
Alex lives footsteps away from the golden sands of Sydney’s Northern Beaches, but keeps her eye on international markets and travels regularly to London for business and leisure.
News, feature writing - B2B and consumer
Internal communications materials
Social Media campaigns
Blogs - search engine optimised
Website Copy - optimised for search engines
Editing and Proofreading
Contact Alex for a copy of her rate card. Bulk rates/retainers are available via negotiation.
Some brands Alex has worked with
Alex’s clients have described her as
"supportive and insightful”
“a pleasure to work with”
"Publishing a blog had been a part of my business plan for the past year. I just couldn’t seem to get my ideas out of my head and in writing the way I wanted them to come across. Alex has been a godsend in helping me launch this important part of my business. We collaborate so well and she tells my stories in a compelling, relevant and meaningful way for my audience. Given her journalism background, Alex is also excellent at proposing new and interesting topics, as well as responding to current issues in relation to our business. Our blog, 'Straight from the horses’s mouth…', has been highly successful in generating interest and new leads for my business. Thank you, Alex!”.
"We have used Alex for content writing such as blogs, case studies and presentation narratives.
She is reliable and delivers quality work."
“Alex is a strong writer who is well versed in generating both editorial and corporate materials. She has proven herself as a professional communications adviser who builds trusted relationships with clients, journalists and opinion leaders. She possesses a strong understanding of the media landscape and news value.”
“Building a new website is never easy but with Alex's help, the content became consistent in its 'tone of voice' and structure. Alex has an excellent understanding of the health landscape and nutrition and this gave me a high level of confidence in her work. Alex is professional and efficient in what she does, and I would highly recommend her.”
“Alex is an experienced journalist who goes the extra distance to get to the heart of a story. She is thorough in her research, succinct in her writing and delivers before the deadline.”
Talk to me
For further information on services and rates, feel free to get in touch:
+61 429 842 923
© 2020 by Alexandra Vanags