• Content Writer, Strategist & Editor

I help businesses turn complex expertise into stories people want to read. Drawing on more than 20 years of journalism and editorial experience, I plan and create white papers, thought leadership articles and other content that captures attention, builds credibility and connects with audiences.

Finding the story

Great content starts with strong expertise. I work with businesses to work out what they have to say, uncover interesting stories, and create content that connects with their audience.

I bring an eye for a story, strong research skills and the ability to make complex subjects clear and engaging.

From idea to execution

Whether you need help developing a content strategy, writing a white paper or producing a series of articles, I can provide support wherever you need it.

My experience spans technical and highly regulated industries including financial services, healthcare, pharmaceuticals, and technology. I work with businesses and agencies on individual projects or as an ongoing partner.

Course: Content Creation for Your Business

Learn how to turn your expertise into content your customers want to read, with self-paced learning and personalised support to help you cut through the noise and generate real leads.

Find Out More

Services

Corporate and Financial
Writer

Small Business Blog and eBook Writer

Executive Thought Leadership

Journalism

More Services

Why Work With Alex

Reasonable turnarounds, excellent communication and ability to work with other creatives.

  • Strategy

    Making sure you’re clear on what you’re doing before you get started.

  • Storytelling

    Expert narrative-crafting and story hooks to best showcase your expertise

  • Interviewing

    Professional-standard interviews to get the most out of subject matter experts.

  • Research and synthesis

    Compiling sources and structuring them into cohesive, readable output.

  • Writing

    Careful attention to tone of voice, structure and readability

  • Editing:

    Casting my critical journalist’s eye over documents to evaluate for flow and narrative development

Clients

Testimonials

Alex has been invaluable in helping me establish a strong following as a thought leader on social media and through articles and presentations.

She’s also worked with me to develop narratives for my business, allowing me to articulate my offerings and USP.

I’d recommend Alex to anyone who is looking for both excellent advice and strong execution.”

Publishing a blog had been a part of my business plan for the past year. I just couldn’t seem to get my ideas out of my head and in writing the way I wanted them to come across. Alex has been a godsend in helping me launch this important part of my business.

We collaborate so well and she tells my stories in a compelling, relevant and meaningful way for my audience. Given her journalism background, Alex is also excellent at proposing new and interesting topics, as well as responding to current issues in relation to our business. Our blog, ‘Straight from the horses’s mouth…’, has been highly successful in generating interest and new leads for my business. Thank you, Alex

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what is a white paper in businessPhoto by Thought Catalog on Unsplash

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