About Alex

I started my career as a journalist more than 20 years ago, working as a reporter a large financial publishing house in London.

From there, I wrote for a number of publications in Europe and Australia, covering a wide range of areas including large takeover deals, the ramifications of the GFC, and policy in the pharmaceutical industry. Along the way, I flew on private jets to interview Icelandic billionaires, attended riotous shareholder AGMs and chased executives across car parks.

After more than a decade, I made the decision to pivot to the corporate world, working in communications before embarking on a career in content writing.

Nowadays, I marry various skills gained from my previous roles in order to provide superior service and strong results.

This means means doing the research,  asking experts the right questions, finding the story and telling it in a way that is clear and compelling.

And while I bring a journalist’s approach to my work, I never lose sight of what the content needs to achieve for your business.

I’m also a keen fiction writer who has had a number of short stories published.

I live on the beautiful Northern Beaches of Sydney with my husband and two children.

Alex discussing financial markets on TV