Content Creation for Your Business

Turn your expertise into content your customers want to read, by combining self-paced learning with a one-on-one consultation and personalised feedback.

You know you need to do more to market your business. But it isn’t easy to work out how to turn your expertise into content that cuts through the noise and generates real leads for your business.

What should you write about? Why aren’t your posts getting engagement? How do you create content consistently when you’re already busy running a business?

Online courses can leave you to figure it all out yourself, while personalised content programs can cost thousands to develop.

Content Creation for Your Business bridges that gap. It’s a practical, hybrid course and consultation that helps you answer those questions and start a content program that is sustainable and effective for your business.

You’ll learn at your own pace, put what you learn into practice using templates and worksheets, then get personalised support through a one-on-one consultation and feedback on your first blog.

Ready to get started?

Get full access to Content Creation for Your Business for just $399 including GST.

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Who is this course for?

This course is for business owners and experts who know they should be creating content but aren’t quite sure where to start or how to make it work.

You don’t need to be a professional writer or know what you want to say. The course gives you a practical process to follow, from working out what to say through to planning, writing, distributing and measuring your content.

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Take a look inside the course

What you get

Across 11 short, practical lessons, you’ll learn how to understand your audience, generate ideas, plan and write your content, use AI effectively, distribute and repurpose what you create, and measure what’s working.

You’ll also get:

  • practical templates, worksheets and cheat sheets
  • your own content strategy and content calendar to complete
  • a one-on-one consultation
  • personalised feedback on your first blog
  • access to the private LinkedIn community
  • ongoing use of course materials.

By the end, you’ll have the knowledge, tools and practical plan to put your content program into action.

Ready to get started?

Get full access to Content Creation for Your Business for just $399 including GST

Enrol Now

Why learn from me?

I’ve spent more than 20 years writing professionally, first as a journalist and editor and now as a content writer and strategist.

Today, I work with businesses and experts to turn complex knowledge and ideas into content people want to read, from articles and websites through to technical white papers. I’ve also taught content writing at a local community college.

This course brings that experience together into a practical process you can apply to your own business.

$399 including GST

A professionally developed content strategy could easily cost $1,000+. Here, you’ll learn how to build one yourself using a practical framework based on the same principles I use in my professional work, with templates and resources you can keep using as your business evolves.

And you won’t be left to work it all out on your own. The one-on-one consultation and personalised feedback on your first blog are worth $300 alone.

All for $399 including GST.

The aim is simple: to give you the knowledge, tools and personalised support you need to stop wondering what to post and start creating content that showcases your expertise and generates real leads for your business.

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Frequently asked questions

No. The course takes you through the process of planning, structuring and writing your content, with practical templates to help you along the way. The aim isn’t to turn you into a professional writer. It’s to help you communicate your expertise clearly and create useful content for your audience.

There are 11 short video lessons, along with practical templates and worksheets to complete as you go. You can work through them at your own pace and keep access to the course materials afterwards.

Definitely. The course covers how to use AI as part of the content process, but the focus is on understanding the fundamentals first, so you know what good content looks like and can get the most out of your AI usage.

Once you’ve completed the course and your templates, you can book your one-on-one consultation. The session is an opportunity to review the strategy you’ve developed, work through questions or roadblocks and get personalised feedback on your plans.

After your consultation, you can put that advice into practice and submit your first blog for personalised feedback.

Yes. You’ll have ongoing access to the course materials, templates and resources.

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Testimonials

Publishing a blog had been a part of my business plan for the past year. I just couldn’t seem to get my ideas out of my head and in writing the way I wanted them to come across. Alex has been a godsend in helping me launch this important part of my business.

We collaborate so well and she tells my stories in a compelling, relevant and meaningful way for my audience. Given her journalism background, Alex is also excellent at proposing new and interesting topics, as well as responding to current issues in relation to our business. Our blog, ‘Straight from the horses’s mouth…’, has been highly successful in generating interest and new leads for my business. Thank you, Alex